ATLANTA (Oct. 20, 2014)—The American Association for Homecare (AAHomecare) unveiled the AAHomecare App at the 2014 Medtrade show in Atlanta. The app is the latest in a stream of initiatives designed to modernize AAHomecare’s communications platforms.

The AAHomecare App will act as a nerve-center for all HME news. Users will see AAHomecare breaking news and member alerts, as well as the latest from industry publications, in one feed right on their smartphone.

“Over the last four months, I’ve gotten a lot of smart feedback about what kind of information our members would like to receive from AAHomecare, and how and when they want to receive it,” said Beth Ludwick, AAHomecare senior director of communications. “I designed this app to give users access to breaking news when it happens, not just from AAHomecare, but from the top industry publications that are covering HME issues.”

The AAHomecare App will be interactive, with a group chat wall allowing users to post messages and questions on the app. This feature was a must for AAHomecare, because facilitating peer-to-peer networking and acting as a forum for knowledge sharing is a core component of the Association’s value. The group chat feature of the app will serve as a digital opportunity to replicate some of the in–person networking that happens at AAHomecare events.

The app will also feature a section covering AAHomecare’s Twitter activity, so for those not already on the platform, this will be a great chance to experience the HME industry on Twitter.