Marketing Matters

Marketing Matters
Colette Weil is managing director of Summit Marketing, Mill Valley, Calif., a consulting firm specializing in strategic marketing and program development. You can reach her at cweil@summitmktg.com or 415/388-5303.

Capturing Media Attention

Smart strategies for getting free exposure for your HME/DME company

The Power of Promotions

Promoting your HME business will increase your sales

Marketing to Baby Boomers

A quick refresher course on reaching this crucial demographic

Facebook Marketing: Part II

Determining whether social networking is right for you

Facebook Marketing for Small Business: Part I

Is social networking right for you?

HME Under Siege

Six marketing lessons for survival

Ad Agency Advice

Five tips to consider when choosing an advertising agency

Event Marketing

Seven smart steps for event success.

In-Store Merchandising

Your brand experience better shine and delight. Yes, delight!

Loyalty Programs

Keeping current customers loyal, and turning prospects into loyal customers.