Author
Colette Weil
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Revving Up Marketing, Retail Presence and More
When a company is small, its marketing may consist only of a logo and delivering what is asked and required on initial personal relationships. As the -
Brand New Business
When Jerry Benton Jr. launched a new store, he also launched a new image and an expanded business philosophy. The challenges were many, but with a plan -
You’ve got your location. Now it’s time to build your brand& boost retail business
With the rush to HME retail to shore up revenues lost to reimbursement cuts, you may be considering opening a new store or expanding your retail products -
Make Your Store Opening Grand
You've committed to HME retail. You've leased a location or built a new store. Now, since cash sales are your top priority, it's time to build visibility -
Providers
Strengthening the Supply Chain
Bob Mages, RRT, purchasing manager, watches out closely for RSVP Homecare’s children. Located in Covington, Ky., RSVP specializes in pediatric respiratory chronic needs. Reimbursement is tight, and each child’s requirements are extensive. A $5 million business operating from one location, the provider has built its service niche in a highly competitive market, so Mages also carefully manages purchasing activity by incorporating a combination of wholesalers and manufacturers. Currently, 20 to 25 percent of the company’s purchases are made through distributors including AmerisourceBergen, Gulf South Medical Supply, Invacare Supply Group, Medline Industries and McKesson. With these suppliers, Mages explains, “I can order in quantities that I can turn over and not tie up cash in inventory … I save time in the number of calls, number...