contributors

Author: Colette Weil

Author

  • April 7, 2015

    Harness the Power of Your Story

    Even as marketing technology develops, the story remains your most dominant sales tool
    Read More →: Harness the Power of Your Story
  • December 12, 2014

    9 Rules for Product Marketing

    Before taking on an additional product line or market segment, it pays to conduct due diligence
    Read More →: 9 Rules for Product Marketing
  • April 12, 2013

    Capturing Media Attention

    Smart strategies for getting free exposure for your HME/DME company
    Read More →: Capturing Media Attention
  • December 19, 2012

    The Power of Promotions

    Promoting your HME business will increase your sales
    Read More →: The Power of Promotions
  • September 17, 2012

    Marketing to Baby Boomers

    A quick refresher course on reaching this crucial demographic
    Read More →: Marketing to Baby Boomers
  • July 24, 2012

    Facebook Marketing: Part II

    Determining whether social networking is right for you
    Read More →: Facebook Marketing: Part II
  • April 11, 2012

    HME Under Siege

    Six marketing lessons for survival
    Read More →: HME Under Siege
  • April 10, 2012

    Encouraging Referrals

    How three HME providers connect with customers
    Read More →: Encouraging Referrals