Seniors have spoken, and they’re tired of being portrayed as frail and helpless. In a recent study of adults ages 70 and older, only one in five is satisfied with how the age group is depicted in the ads that are supposed to be forging a connection between seniors and the products they purchase. It’s no wonder. Most of these ads lack creativity, some are downright patronizing and they’re often so formulaic you could easily swap out logos and no one would notice. In the end, there is little connection to the brand, and even less with the audience.