Getting Past “I’m Just Looking”

Avoid those dreaded words, and be on your way to making the sale.

By Bob Phibbs
Sales

There’s an area of your retail store potential customers will avoid; it is the first eight feet beyond your doors. Some call it the decompression zone, some call it the threshold area—it should be called The Hell Zone, because customers don’t want to go there.

Author

OUR DIGITAL PARTNERS

RELATED ARTICLES