Retail works in home health care (HHC). Retailer after retailer has proven this with impressive gross sales and net profits. Yet businesses continue to struggle when attempting the transition from... Read more >
Under the Medicare antikickback statute, it is a felony for a provider to knowingly or willfully offer or pay any remuneration to induce a person to refer a person for the furnishing or arranging for... Read more >
Disappointment is inevitable. Your employees will disappoint you at times, and there also will be instances where you disappoint others. So, the fact that disappointment occurs isn’t the challenge;... Read more >
Like it or not, the Internet has changed your buyers’ behaviors. According to Marketo, few consumers use the phone. Instead, more than 71 percent start their buying process online. Of the potential... Read more >
Is yours a sales-driven organization? When asked this question, most CEOs answer yes. When asked if they have a Chief Sales Officer—CSO—almost all of them admit that they do not. To answer the CSO... Read more >
Forward-thinking executives and business leaders evaluate employees and clients to better understand work styles and personality types. Sales trainers try to understand the types of buyers their... Read more >
While it is true that traditional brick-and-mortar retail everywhere is in flux, this is particularly true for HME/DME outlets. The HME business model is shifting from a government-push model, driven... Read more >
Effectively managing a business, or a life, requires serious organization. From to-do lists and Post-it notes to calendar alerts and contact management systems, our world runs on the small bits of... Read more >
There are plenty of places to rent tools and equipment anywhere in any town. When people need to rent a post-hole auger or a trencher, many go to the local family-owned equipment rental shop—and it’s... Read more >
As you look to grow your business, a strong marketing plan is an important component of success. When considering and developing your marketing plan, look beyond the traditional forms of advertising... Read more >
Mobility Scooters & More north of Atlanta in Alpharetta, Georgia, sells many big-ticket HME items, including lift chairs, power chairs and vehicle lifts, but on a small display amid the 2,500-... Read more >
Incontinence is a widespread problem, particularly among people more than 65 years old. Studies show that more than half of elderly men and women—outside of medical institutions—have some sort of... Read more >
Too often, there are programs focused on sales strategies, presentation skills and tools for networking with referral sources. Many of these programs I have presented myself. But these programs do... Read more >
The accessibility market is evolving in every way, and it is important to remain flexible when faced with changes. Finding the right combination to fund your company in an effort to become more... Read more >
Spend time talking with HME providers about leveraging patient data to improve their sleep-related business and there’s one consistent theme: How can I make sure that the investment I make will pay... Read more >