In my last column, I wrote about marketing your home accessibility business. As a follow-up I am writing about the “service skills” that will help identify the issues and solutions of prospective... Read more >
Many business owners can identify with anxiety and apprehension before speaking publicly, as the stage is leagues away from the comfort zone of the sales floor or board room. Addressing a crowd of... Read more >
One of my favorite movies is “Field of Dreams.” Early in the movie, a whispered voice from seemingly nowhere tells Kevin Costner’s character Ray Kinsella “if you build it, they will come.” After some... Read more >
The Medtrade show in Atlanta next month promises to be an important one for providers and manufacturers, as thousands of participants descend on the capital city of Georgia for four days of exhibits... Read more >
Too few home care companies embrace the full range of benefits that a compliance program offers. Prior columns have discussed 17 ways a home care company can utilize its compliance program to enhance... Read more >
Until this year, the data reporting requirements for CPAP reimbursement were fairly uniform. Generally, CMS defined the criteria, and private insurers followed CMS’s lead. Traditionally,... Read more >
Representing your brand effectively on social media is one of the most important tasks to consider when jumping into this type of marketing. By doing so, you bring brand awareness and cohesiveness to... Read more >
Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconception stifle your firm from unrolling a winning brand. An... Read more >
Even in the competitive bidding era, there are paths to success. In the northeast, Gary Sheehan, MBA, owner of Cape Medical Supply, Sandwich, Massachusetts—with locations in Canton, Massachusetts,... Read more >
ATLANTA (August 20, 2014)—  Scheduled for Oct 20-23, 2014, at the Georgia World Congress Center in Atlanta, Medtrade has scheduled several audit-related educational sessions from which to... Read more >
A senior population that is the fastest-growing sector in the U.S., along with combined Medicaid and Medicare reimbursements for home-based care in excess of $31 billion, has created a booming home... Read more >
Traditional HME businesses are usually hidden within commercial areas or industrial parks where they benefit from paying low warehouse rental rates. When these same HMEs transition from a warehouse... Read more >
In an era when initiatives such as pay-for-performance and revenue cycle optimization take center stage, training may seem more like an item on a check list than an outstanding opportunity. When... Read more >
This article is the second of a six-part series on the fundamentals of retailing. Each segment will focus on retail solutions and provide the insight and resources necessary to be successful in this... Read more >
Though much focus has been placed on safety in the home and eliminating falls, there has still been an increase of accidental deaths caused by falls. According to a Columbia University study, the... Read more >