NEW YORK (Oct. 13, 2014)—Visitors to the Unique Wellness booth at Medtrade Oct. 21-23 will be eligible for a free in-store pilot program. The solution-based disposable adult diaper manufacturer will provide one free case (3 packs) in each size of briefs (diapers) or pull-ups, samples and posters to allow stores the ability to test market products.

“We were the first incontinence product with the ability to show how a brief/underwear is not just the product itself and how it can perform, but also how it can be displayed to the retail eye,” says Steve Goelman, CEO of Unique Wellness. “Buyers will understand that paying more for our product will not only enhance quality of life due to our innovative design but also will actually be 70 percent more cost effective as well...Providers are in dire need of boosting retail sales, and incontinence is one of the largest growing markets.”

Those not attending Medtrade may still receive the pilot program. Email reseller@wellnessbriefs.com or visit wellnessbriefs.com.