NCPA launches new program to help pharmacies overhaul ‘front end’

The National Community Pharmacists Association (NCPA) has launched a new service, “Front End Overhaul…More Traffic More Profits,” a program to help pharmacies improve their curb appeal and maximize revenue streams other than prescription drugs. The effort is being headed by Gabe Trahan, NCPA's new senior director of store operations and marketing. Trahan has 35 years of retail experience and is an expert in layout modification, merchandising, curb appeal, pricing strategies and advertising. Visit the association’s website.