ATLANTA (Oct. 24, 2014)—On Tuesday night in Atlanta, the American Association for Homecare (AAHomecare) hosted one of the most prestigious events at the Medtrade show, the Stand Up for Homecare reception.

With more than 300 VIPs in the room, Drive Medical CEO Harvey Diamond challenged the industry to "check their egos at the door," and do more to support the industry and AAHomecare.

In a rousing speech, Diamond called on attendees to step up their financial contribution and for each attendee to reach out to five of their friends, colleagues and competitors and challenge them to become an AAHomecare supporter by contributing $1000 and to attend the next Stand Up for Homecare, bringing potential attendance up to 1500 supporters.

Stand Up for Homecare began as a humanitarian effort, Diamond noted. "We care about this industry, we care about this business and we care about the people we serve. We come from different backgrounds, but we share a common goal."

"Harvey Diamond has challenged the industry to do what it takes to move the needle," said AAHomecare CEO Tom Ryan. "The Diamond Stand Up for Homecare Challenge is exactly the type of big thinking that will help energize the industry. AAHomecare is very thankful to have Drive Medical as a Corporate Partner and Harvey as a passionate advocate for the HME community."