ATLANTA (November 19, 2015)—The Providers Choice Gold Award, sponsored by HomeCare magazine and awarded at last month’s Medtrade in Atlanta, went to Urifunnel, a company founded by parents of a special needs son. The product is designed as a cost effective option to enhance bathroom sanitation and safety.

Jorge A. Escudero, RPh, Urifunnel Inc, describes the product as a portable urinal for your special needs. At Medtrade, he said, “People instinctively understood our product and how it could help others. The Urifunnel is unique and simple to utilize. When people first see the Urifunnel, they appreciate the utility of the design and then they begin to grasp the many opportunities it presents to help others.”

“Urifunnel was a first-time exhibitor, and Medtrade was the first and only place to see this innovative product,” said Kevin Gaffney, group show director, Medtrade. “Like so many great ideas, it is simple, effective, and easily understood. Earning the Gold Award is not easy, and we congratulate Urifunnel Inc.”

“We went to Medtrade as first time-exhibitors to see what the DME industry thought about our product,” added Escudero. “We hoped others would like us as well. Our team, which consists primarily of our family, is passionate about the Urifunnel [www.urifunnel.com] because we use one every day and know how it makes our own personal lives better.”

Visit urifunnel.com for more information.

Visit medtrade.com for more information about the Provider's Choice Awards, sponsored by HomeCare magazine, and to see more innovative HME products.

—Greg Thompson