Medtrade Charts ‘Roadmap to Success’

ALPHARETTA, Ga. — Clifford Schorer, a proponent of
innovation and the free enterprise process, will be the keynote
speaker for the opening session of Medtrade 2010, coming up Nov. 15-18
at the Georgia World Congress Center in Atlanta.

Schorer, entrepreneur in residence at the Columbia University
Graduate School of Business, will present “The Power of Innovation
and Creativity in Today’s Turbulent Business Environment: A Roadmap
to Success in the HME Industry.” The keynote address, which is
sponsored by ResMed, is open to all show attendees and exhibitors.
It will be held in the Sidney Marcus Auditorium at 9 a.m. on
Tuesday, Nov. 16.

“Cliff’s approach will focus on how thinking out of the box,
employing new business models and applying state-of-the-art
technology can catapult a company to new levels of growth and
profit,” according to Medtrade Group Show Director Kevin Gaffney.
“These are the ideals we want Medtrade attendees and exhibitors to
take home from the event and share with their employees as they
seek opportunities for the present and the future.”

Also at the show, Washington insider Stan Collender will add to
the picture with a look at how the government’s fiscal condition
will affect Medicare — and HME providers — over the
next several years. One of the nation’s top experts on the federal
budget process, Collender has worked for three members of the House
Ways and Means and Budget committees. Sponsored by Philips
Respironics, the presentation will be included as part of the
American Association for Homecare’s Washington Update on Wednesday,
Nov. 17.

The popular Update session will feature AAHomecare President
Tyler Wilson and Vice President of Government Affairs Walt Gorski
with the latest news on the legislative and regulatory fronts, and
what the November elections could mean for the industry.

“With every member of the House and one-third of the Senate up
for election in November, Washington is bracing for significant
shifts in power that may alter the Washington landscape after the
elections,” Wilson said.

“Getting a pulse on the activity in Washington is essential for
all HME providers and manufacturers,” added Gaffney. “The addition
of Stan Collender’s inside knowledge of how Washington works will
not only detail how things are done inside the Beltway but will
give attendees a clear plan of how the HME industry can best work
to emphasize the role it plays in keeping legislators’ constituents
healthy and at home while reducing overall costs to the country’s
health care budget.”

AAHomecare’s Washington Update is scheduled from 1:30 to 3 p.m.
in room B313/314. The session is open to all attendees and
exhibitors at no charge but registration is required at www.medtrade.com.