contributors
Author: Wallace Weeks
Author
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November 1, 2010
It’s a Wrap
Look forward, and build on these six principles for your future.Read More →: It’s a Wrap -
October 1, 2010
Efficiency in Marketing
Make sure your company’s differentiators pass these six tests.Read More →: Efficiency in Marketing -
September 1, 2010
A Bear Attack and CMS
CMS isn’t backing off and, though it will be hard, neither should you.Read More →: A Bear Attack and CMS -
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July 1, 2010
The Illusion
The Internet provides at least three non-intrusive ways to build relationships with referral sources, multiply the presence of each marketing rep and solidify relationships with customers.Read More →: The Illusion -
June 1, 2010
Don’t Lay Your Wings Flat
Tell your team to forget the way it is done. They are starting over. Forget the resources they have and don’t have — nothing is off limits.Read More →: Don’t Lay Your Wings Flat -
May 1, 2010
New Sales Commissions
Think about your commission structure now to stay in front of change.Read More →: New Sales Commissions -
April 1, 2010
More Business in Site
Every provider should have a Web site by now, and those who do should be sure it is making their business better.Read More →: More Business in Site -
March 1, 2010
Mitigating Your Risk
An important model for managing diversificationRead More →: Mitigating Your Risk -
February 1, 2010
Choose Your Own Terms
Managers choose the terms on which the want their business to compete.Read More →: Choose Your Own Terms -
January 1, 2010
Outthinking Rivals
The value of a value proposition.Read More →: Outthinking Rivals -
November 1, 2009
Diluting Exposure
At some point, you’re going to have to make a choice about Medicare.Read More →: Diluting Exposure