TRENDS

I think protective underwear is what we’re seeing grow more than anything. The reason for that is because it’s discreet. It’s like underwear; it’s not

By HomeCare Staff

May 1, 2008

“I think protective underwear is what we’re seeing grow more than anything. The reason for that is because it’s discreet. It’s like underwear; it’s not like a big diaper. People are looking for more discreet options, things that are less bulky, things that you can’t really see, that they can carry around in a purse.”
— Kendra Nicholson, product manager, Covidien

According to the Agency for Healthcare Research and Quality:

13 million Americans are incontinent; 11 million are women.
1 in 4 women ages 30-59 have experienced an episode of urinary incontience.
50 percent or more of the elderly persons living at home or in long-term care facilities are incontinent.
$16.4 billion is spent every year on incontinence-related care: $11.2 billion for community-based programs and at home, and $5.2 billion in long-term care facilities.
$1.1 billion is spent every year on disposable products for adults.