TRENDS

Consumers’ body types are constantly changing and require bath safety equipment that is stable, comfortable, accommodating and [that] fits in their tubs.

By HomeCare Staff
Software

“Consumers’ body types are constantly changing and require bath safety equipment that is stable, comfortable, accommodating and [that] fits in their tubs.”
— Michael DiFranco, associate product manager, Invacare

“Products like bath chairs seem to be so simple, you would think there’s a limited amount of things to do to them to make them easier to use. The product has four legs and a seat; how much innovation can be integrated into that? But people are thinking of innovative ways to make the product easier to use and put together.”
— Brent Yamamoto, assistant marketing manager, Eagle Health Supplies
“Products that are lightweight and easy to assemble have become very important to the growing elderly population. If the product is pre-assembled, it’s going to be very large. Shelf space is very precious. If a provider only puts two products on display, then sells them both, the restocking time can equate to lost sales. The challenge for the marketer is to efficiently use the shelf space while at the same time have a user-friendly product.”
— Eric Chen, national sales manager, LifeCare
“In the future, I think we’ll see a slide transfer device that also lowers patients into the water, then picks them back up again, all in one unit without any lift transfers. The goal is to get away from lift transfers — and relieve caregivers’ backs.”
— Ray Norton, national sales manager, Columbia Medical

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