Hoover Leaves DMERC Region D for Sunrise

Carlsbad, Calif.

Former DMERC Region D Medical Director Dr. Robert Hoover has taken on a new role as senior vice president of global clinical services with Sunrise Medical.

According to a press release from the company, Hoover “will utilize his extensive experience, knowledge and relationships with medical professionals to help further establish Sunrise Medical as a true partner within the health care community.”

“This gives me the opportunity to do something I like to do — research and education,” said Hoover, who has spent the last seven years at CIGNA. With a medical degree from the University of South Alabama, Hoover remains on the faculty as an assistant clinical professor at Vanderbilt University Medical Center, specializing in internal medicine.

Over his years at the DMERC, explained Hoover, “one of the things I’ve noticed is the amount of clinical literature [that is needed] to support why we do what we do. There are so many gaps. It is a difficult decision to decide what should be covered or not.”

He said his new job is an opportunity to help develop products “that meet the clinical needs of patients based upon sound scientific research and outcomes measures.”

Dr. Donald Norris of Part B in Idaho is serving as interim medical director for Region D.