HME Makeover

Does your company have a vision statement? A mission statement? If so, do you follow them? Have you analyzed your billing department to see how it might be improved? Have you thought about the way your marketing efforts should reflect your customers’ changing needs, or about ramping up your retail sales?

According to three of the industry’s most trusted experts, it’s going to take all this and more to keep your HME business viable in the industry’s changing circumstances.

To help, HomeCare asked longtime consultants Wallace Weeks of Weeks Group, Miriam Lieber of Lieber Consulting and Colette Weil of Summit Marketing how they would “make over” a typical HME business.

Based on their experiences in visiting hundreds of HME locations, in this special section each describes the common problems they find — and how to fix them. Weeks begins with the company’s foundation; Lieber tackles the billing department, one of the most crucial components for any HME; and Weil moves into marketing and beyond.

Thinking about an HME makeover might be daunting. But all three business analysts say it will take some radical moves to make sure your company survives the coming years if you’re dealing with the changes competitive bidding may bring — and even if you’re not.