Always Best Care Franchisee Expands Across North Carolina

ROCKLIN, California—Always Best Care Senior Services, a provider of non-medical in-home senior care and assisted living referral services, announced an expansion by franchisee Samantha Loy, who has broadened her operations across North Carolina through both market growth and the acquisition of additional territories.

Loy has expanded into the Charlotte and Lake Norman markets while also acquiring ownership of established Always Best Care locations in Winston-Salem and Concord, previously operated by her mother.

“Expanding our operations while maintaining continuity of care was incredibly important to me,” said Loy. “These communities have trusted Always Best Care for years, and we’re committed to supporting our existing clients and caregivers while continuing to grow and serve even more families across North Carolina.”

With this expansion, Loy now oversees a growing network of locations serving Burlington, Greensboro, Chapel Hill-Durham, Winston-Salem, Concord and greater Charlotte, North Carolina.

Loy leads a team of more than 500 employees delivering personalized care solutions designed to help seniors age safely and comfortably at home.

Loy’s journey in senior care began in her teens when she interned at an Always Best Care franchise owned by her mother. At the age of 29, she stepped into a leadership role within the business.

Since launching her own Always Best Care franchise, Loy has doubled revenue over the past five years while steadily expanding her geographic reach across multiple markets. In recognition of her leadership and impact, Loy was recently named to The Business Journal’s 2026 Class of 40 Under 40 and is the youngest recipient of Always Best Care’s Franchisee of the Year award.