4 Areas the Industry Should Innovate Moving Forward

Providing care is a very human experience, and as much as we want to innovate the way we deliver it, we need to always keep sight of the fact that we are in an industry where the power of the work is through personal human connection. As homecare agencies continue to grow and evolve, we must embrace the adage of being high tech on our back end while remaining high touch on our front end (that is, the delivery of care).

By Bob Roth
Strategies

Providing care is a very human experience, and as much as we want to innovate the way we deliver it, we need to always keep sight of the fact that we are in an industry where the power of the work is through personal human connection. As homecare agencies continue to grow and evolve, we must embrace the adage of being high tech on our back end while remaining high touch on our front end (that is, the delivery of care).

Author

  • Bob Roth is managing partner of Cypress HomeCare Solutions, which he helped create with his family in 1994. He has brought nearly 40 years of consumer products, health care and technology experience to the role. He was appointed to the Arizona governor’s Advisory Council on Aging in 2017—the first homecare agency owner to serve—and is on the board of the Home Care Association of America. Roth hosts a radio show called “Health Futures, Taking Stock in You,” on Money Radio and writes a monthly column on aging. Visit cypresshomecare.com.

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    4 Areas the Industry Should Innovate Moving Forward

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