Don’t Run From Customer Reviews on the Internet

The good, the bad and the ugly—use reviews for your business

By Alex Anderson & Tim Rutti
Marketing

When you’re looking for a new product, service or restaurant, do you trust online reviews? More than 90% of people do, according to a 2019 survey by the marketing firm BrightLocal. Even more—92%—are more likely to buy a certain product after reading an online review, according to a 2018 study from G2 Crowd and Heinz Marketing.   

Author

  • Alex Anderson is general manager at Oswald’s Pharmacy. He’s the sixth generation of the family to run the pharmacy. Anderson is currently president of the Independent Medical Retailers and an active volunteer with the Naperville Jaycees and NCTV17 Marketing Committee. He graduated with a BA from Columbia College Chicago in 2009.

    Tim Rutti opened Valley Medical Supplies as a retail store in the Phoenix metropolitan area in 2016, and has since expanded into repairs, rentals, e-commerce and wholesale. Valley Medical Supplies is 100% self-pay with no billing business.

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    Don’t Run From Customer Reviews on the Internet

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