When It Comes to Wheelchairs, You’re Doing It Wrong

Mistakes to avoid in marketing to people with disabilities

By Lisa Wells

October 31, 2019 Strategies

There is an obvious but awkward communication need within the home medical equipment (HME) industry, evidenced by ongoing marketing campaigns from providers and manufacturers who are sadly missing the mark in connecting with people who have disabilities.

Author

Lisa Wells

Lisa Wells is vice-president of marketing for intermittent catheter manufacturer Cure Medical. She has authored four books for the disability and homecare industry. She mentors HME marketing professionals and teaches at health care and disability conferences nationwide. Connect with her on LinkedIn or via email at [email protected].

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When It Comes to Wheelchairs, You’re Doing It Wrong