Develop Your Store’s Social Media Action Plan
A guide to listening and posting on top social platforms
Do you think the majority of your target customers aren’t spending time on social media? Think again. According to research released by Ipsos Open Thinking Exchange (OTX), the average American social media user spends 3.2 hours per day engaging with their social channels—and those demographics are not limited to teenaged girls on smartphones. 35- to 49-year-olds report spending three hours a day on social media, and 50- to 64-year-olds report spending 2.4 hours a day engaging with social channels.
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