Trends

We have found that patients need joint therapy sleeves and braces that do not overheat the joint or cause sweaty discomfort, thus leading to poor patient

By HomeCare Staff

“We have found that patients need joint therapy sleeves and braces that do not overheat the joint or cause sweaty discomfort, thus leading to poor patient compliance. In order to meet these demands, softgood manufacturers are creating products using breathable materials that are anatomically contoured and comfortable to wear for long periods of time and during activity.”
— Erin Gibson, marketing manager, Bauerfeind USA

“In the past, many of these products were routinely paid for by insurers. Not anymore.”
— Tim Pennington, national sales manager for Surgical Appliance Industries
“More dealers are getting into cash sales. We’re finding a lot of dealers that may have started a small [softgoods] section just to get something on the wall. Now, the average opening order [covers] 10 to 12 feet [of wall space]. They’re devoting more of an investment to softgoods. When they devote more space, they do a lot more business.”
— Rhonda Newman, vice president of marketing, FLA Orthopedics

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