Accessible Lifestyle Home to Premier at Medtrade 2010

ALPHARETTA, Ga. — Medtrade producer Nielsen Expositions
announced Friday it will premier the NexGen Medtrade Accessible
Home: A Healthy Living Lifestyle Environment at Medtrade 2010.

The NexGen Medtrade Accessible Home, an accessible lifestyle
home, will be a 1,650-sq. ft. house featuring two bedrooms and two
bathrooms. The house will be built directly on the event’s show
floor and will feature a large array of home medical equipment
products that demonstrate how homeowners can remain independent as
they age or face chronic illness or disability. The home is
produced by the NextGen Home Experience, a leader in producing
nationally recognized demonstration homes, and will be built by All
American Homes.

“Americans with chronic illnesses or those with disabilities
consistently pursue ways in which they can remain at home,” said
Nielsen’s Kevin Gaffney, CEM, group show director. “Medtrade
exhibitors offer the products that will enable them to obtain that
goal. Likewise, as the population continues to ‘age’ with
increasing numbers of baby boomers, the idea of accessibility in
advance of need is garnering strong interest. This home will
showcase all the products necessary for this need.”

The NexGen Medtrade Accessible Home will be open to show
attendees beginning Tuesday, Nov. 16, at 10 a.m. when the Medtrade
Expo opens. It will remain open for tours throughout the event.

“The options and ideas this home will showcase are exciting and
the cutting-edge products will show real-life solutions for
Americans who are looking to avoid long-term care or alternate
living scenarios,” said Gaffney.

Medtrade 2010 will take place Nov. 15-18 at the Georgia World
Congress Center in Atlanta. For more information about the event,
see www.medtrade.com or call
800/933-8735.