VivaLift Power Recliners to Debut at Medtrade 2017

EXETER, Penn. (September 18, 2017)—Pride Mobility will introduce its VivaLIFT! brand of power lift recliners in booth 1911 at Medtrade Fall 2017 in Atlanta, October 23–25.

VivaLIFT! is a new lifestyle collection of power lift recliners featuring a variety of innovative features and fashion-forward designs for broader consumer appeal, along with industry-leading provider pricing to support their retail business.

“These feature-rich, fashion-forward recliners are designed to increase the HME retail provider cash-transaction business, with the highest retailer margins in our industry,” said Micah Swick, national sales director of Pride Mobility. “Consumers are several times more likely to spend on products they want than on products they need. The VivaLIFT! brand gives the HME retail dealer something to sell that is appealing to both the general population and medical market.”

In addition to power lift and recline, select VivaLIFT! chairs will include: 

• Two-motor, infinite positioning mechanisms
• Adjustable power headrest that raises the head, neck and shoulders
• Power lumbar support for personalized ergonomic comfort.
• Lithium battery backup, an industry first, it packs abundant power that lasts for days and replaces ordinary one-time-use backups.
• Convenient USB charger ports in the hand control and more

The VivaLIFT! line will soon appear on the recently updated Pride Mobility website. (The website will help build brand awareness and drive consumers to our HME providers. The website will showcase the VivaLIFT! collection and includes a “Where to Buy” function so consumers can find local dealers.

Visit pridemobility.com for more information.