VGM Canada Announces Retirement of Steve Cranna

TORONTO—Steve Cranna of VGM Canada announced his retirement as director of government relations and new business development at the end of September 2025.

Since joining VGM Canada in 2006, Cranna has worked with government bodies at the federal, provincial and municipal levels which have helped shape policies that support industry growth and sustainability. Cranna also oversaw a range of business services and managed programs and contracts that enhanced operational efficiency for suppliers, manufacturers and retailers across Canada. 

“Steve has been a cornerstone of our success at VGM Canada throughout his 19 years of dedicated service,” said Dave Davies, president of VGM Canada. “The many roles he has played over the years have been instrumental to the overall success of not only VGM but also to many of our customers.”

Cranna said he has agreed to stay on in a consulting role for the next six months. During that time, he will work closely with Dominique Sedlezky, who will assume the responsibilities of government relations. He said he will continue to be available to VGM Canada customers until the end of March 2026.

“It has been an honour and privilege to work with the team at VGM to leverage our resources and skills to positively impact not only our members’ businesses but the broader industry for these 19 years,” said Cranna. “I have been privileged to collaborate with many brilliant leaders throughout my career, and together we have been able to have a positive impact on the industry. There are still headwinds and much to be done in an industry I care deeply about.”