You have built what you believe is a great website and mapped out your best lead generation strategy. Your landing pages are top of the line and your calls-to-action are concise and engaging. Now all you have to do is sit back and watch as those sales leads roll in. If that were the case, all of our jobs would be a lot easier. In reality, once those tasks are done the real work has just begun. The best way to know how effective your online marketing efforts have been is to properly manage the leads you’ve generated. A great way to do this is through a process called lead validation, which involves separating sales leads from other non-sales inquiries. While we can only hope…