It can be tough to break away from the daily grind, but carving out time to tidy up the office, evaluate current operations and plan for the future is an important business practice
Industry pressures have required providers to pivot and adapt their businesses at faster-than-normal rates in an effort to counter reduced reimbursements and tougher regulatory requirements
You have great products and services, often complicated and technical, which require trust in order to sell them. Even if you have made a compelling presentation, it often takes weeks before you get a response. Therefore, you must burn vivid examples and key ideas into the prospect’s mind so they cannot forget how you are different from your competition. This is critical if you are one of several individuals or teams competing for the same business. The structure of your presentation is the skeleton under the flesh of your words. You must design and deliver your presentation to be remembered and repeated. What is the typical structure? “Hi, I’m Fred Smith. Let me introduce my team: Tom, Dick and Harriett Thanks for your time. We’re…