topic

Marketing

Marketing strategies for HME providers and homecare agencies, from referral development to digital and retail marketing.

  • A Crash Course in Convention Networking

    Large-scale events offer several opportunities to maximize exposure
    Read More →: A Crash Course in Convention Networking

  • The Importance of Brand Cohesiveness Across Social Media

    Representing your brand effectively on social media is one of the most important tasks to consider when jumping into this type of marketing. By doing so, you bring brand awareness and cohesiveness to your audience, which in turn builds familiarity and trust.
    Read More →: The Importance of Brand Cohesiveness Across Social Media

  • HME Goes Prime Time

    An introduction to advertising in the home health retail market
    Read More →: HME Goes Prime Time

  • Merchandising ?Techniques that Work

    How to apply store fixturing to establish a successful retail environment
    Read More →: Merchandising ?Techniques that Work

  • Marketing for Home Accessibility

    Three essential questions to answer before you get started
    Read More →: Marketing for Home Accessibility

  • Content is King

    Producing relevant, timely and valuable information for your website
    Read More →: Content is King

  • Monitoring and PERS in Retail Produce Profits ?PERS in Retail Produce Profits

    Tap into this lucrative market
    Read More →: Monitoring and PERS in Retail Produce Profits ?PERS in Retail Produce Profits

  • Adjust Your Product Mix to Reflect the Challenge of Obesity in the Elderly

    DME providers can’t afford to weight
    Read More →: Adjust Your Product Mix to Reflect the Challenge of Obesity in the Elderly

  • How to Identify Demographics When Selling Retail HME

    Merchandise your showroom to appeal to different consumers
    Read More →: How to Identify Demographics When Selling Retail HME

  • Increase Retail Sales and Avoid Legal Pitfalls

    Address these statutory and regulatory issues when pushing into the retail market
    Read More →: Increase Retail Sales and Avoid Legal Pitfalls

  • Four Common E-Commerce Mistakes

    Avoid these traps before they turn your site into a nightmare
    Read More →: Four Common E-Commerce Mistakes

  • Five Steps to Increase Web Traffic

    Optimize your site for better search engine results that cater to the senior market
    Read More →: Five Steps to Increase Web Traffic

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