Crown Medical Solutions Pays $825K to Settle DME Fraud Allegations
The DME supply company & its owners allegedly billed Medicare for DME…
topic
Marketing
Marketing strategies for HME providers and homecare agencies, from referral development to digital and retail marketing.
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How to Make Your Website Work For the Long Run
No more set-it-&-forget-itRead More →: How to Make Your Website Work For the Long Run -
5 Ways to Revamp Your Digital Footprint & Stand Out
Your online identity needs a new pair of shoesRead More →: 5 Ways to Revamp Your Digital Footprint & Stand Out -
4 Reasons Teaching Should Be a Key Component of Your Marketing Strategy
The power of an education-first approachRead More →: 4 Reasons Teaching Should Be a Key Component of Your Marketing Strategy -
Overthrow the Status Quo & Bank on Better Results
Why hope is hurting your businessRead More →: Overthrow the Status Quo & Bank on Better Results -
Why We Must Fight Negative Assumptions About Aging
We generally dislike talking about aging as a culture, and, perhaps as a result, we experience pervasive ageism and negative stereotypes connected with grown older. This article looks at some marketing approaches to senior demographics and what those who work in the homecare industry could learn about connecting with older audiences.Read More →: Why We Must Fight Negative Assumptions About Aging -
How to Market Your Company While Remaining Compliant
A high-level overview of four marketing-related laws that DMEPOS providers should be familiar with, including federal and state anti-kickback statutes, the Stark Law and self-referrals regulations, telephone solicitation statute or Supplier Standard 11, and the beneficiary inducement law.Read More →: How to Market Your Company While Remaining Compliant -
A Pivot Point for HME
Helping patients shift from home health brings opportunityRead More →: A Pivot Point for HME -
Help Your Customers Manage Their Arthritis Pain
4 questions you should askRead More →: Help Your Customers Manage Their Arthritis Pain -
Building a Digital Marketing Strategy for a New Era
From branding to personalization, make sure you understand your options for constructive & community outreachRead More →: Building a Digital Marketing Strategy for a New Era -
How to Reap the Rewards of Automation in Advertising
Rethink your marketing tactics to find & follow up on more leadsRead More →: How to Reap the Rewards of Automation in Advertising -
3 Tips for Educating Potential Clients About Their Homecare Options
Your staff can help promote your businessRead More →: 3 Tips for Educating Potential Clients About Their Homecare Options
OUR DIGITAL PARTNERS
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AdaptHealth Appoints Harriss Currie as Chief Financial Officer
Current CFO will assist with the transition through Oct. 1.
Modivcare Appoints Marshalina Ramos CEO of Personal Care Services
Modivcare Ramos brings more than 30 years of homecare leadership experience
Accendra Health Names Kenneth Gardner-Smith President, CEO
Current CEO Edward A. Pesicka announced his retirement in August
LiViliti Announces Market Introduction of Paptizer 360
The CPAP Mask Microbial Reduction Device recently earned clearance from the US…
Pride Mobility Unveils New Addition of Travel Scooters
The Go Go Elite Traveller Gen 3 Platinum is the latest update…
From Our Partners
The Trailblazer Mindset
Building stronger oxygen programs in today’s HME market
The Healthcare Staffing Playbook Every Leader Needs
Staffing challenges continue to impact healthcare organizations across the industry. This free…
Homecare Software That Works Your Way
HIPAA-compliant no-code software that fits your workflows—not the other way around.
Walk-In Tub Funding Guide for Providers
How Medicare, Medicaid, VA grants and home modification funding actually apply to…
Why Start of Care Uncertainty Costs Home Health Agencies Referrals
A practical guide to reducing SOC delays, referral back-and-forth, and missed admissions.
Home Safety is the Real Gap in Aging-in-Place
Why care providers should partner with a one-call care maintenance solution