Sunrise Medical Launches New Color Palette

MT. JULIET, Tennessee—Sunrise Medical announced the launch of a brand-new color palette for its QUICKIE adult manual, ZIPPIE pediatric and JAY back products across the North American, EU and APAC markets. 

Each shade has been curated to coordinate with other color elements to complement the buyer’s style. New colors available include midnight blue, mystic purple, turbo green and pink power. 

Behind the new looks is a more sustainable process. Sunrise Medical said extensive research went into defining colors that are both on trend and timeless —ensuring long-lasting appeal that resonates across styles and seasons. Each color was also selected not only for its visual impact, but also for its ability to reduce the environmental footprint. By minimizing the need for double-layer powder coatings, the palette helps decrease energy use, streamline production and reduce material waste.