Seniors Helping Seniors Expands in Florida

TAMPA, Florida—Seniors Helping Seniors in-home care services, a franchiser with over 200 franchise partners and 400 territories nationwide, announced it has expanded its locations in the state of Florida. Local residents Tina Lauder and David Amato have opened two new locations to serve the East Tampa and the Lakeland community as well as surrounding communities.

After caring for Lauder’s mother during her health decline and witnessing the need for quality in-home care options, the couple said they were inspired to make a change. 

“When my mom passed, I knew I wanted to help other families avoid the same struggles we faced,” said Lauder. “When we discovered Seniors Helping Seniors, it felt like the perfect fit. The brand’s mission spoke to our hearts and we felt that it allowed us to run a business in a way we knew could truly help the community.”

Lauder brings more than 30 years of experience in corporate human resources while Amato worked in sales and operations. 

“Working with Tina to bring our idea to life and leveraging both of our individual strengths has helped us grow exponentially,” said Amato.

This new location in East Tampa will focus specifically on serving aging populations in Plant City, Temple Terrace, Thonotosassa, New Tampa and Lakeland.

The Seniors Helping Seniors franchise hires senior caregivers, which provides employment opportunities for seniors and aims to help the relationship between caregivers and care receivers.

“We’ve become a leader in this industry by prioritizing compassion, trust, and connection,” said Seniors Helping Seniors President Namrata Yocom-Jan. “Tina and David embody those values perfectly. Their personal story and passion for helping others make them an incredible addition to our network, and we’re thrilled to welcome them as franchise partners in East Tampa and Lakeland, Florida.”