Scooter Store Ad: ‘Medicare and America at its Best’

NEW BRAUNFELS, Texas — The Scooter Store launched a new
advertising campaign today that CEO and Founder Doug Harrison hopes
will help the nation’s policymakers “recognize the value of the
power mobility benefit.”

Titled “Medicare and America at its Best,” the 60-second spot
shows senior citizens in power wheelchairs working at everyday
tasks as they discuss the benefits of the equipment.

“It is unfortunate that this very important Medicare benefit is
so often misunderstood,” Harrison said in a release, which cited
likely budget cuts in the program if health care reform legislation
is enacted.

“Our ads will emphasize that increased mobility enhances the
lives of Medicare beneficiaries, while pointing out that seniors
with power wheelchairs save the government more than $1 billion a
year from fewer visits to emergency rooms after falls, and by
delaying placements in costly nursing homes,” said Harrison.
“Clearly, this is a benefit that health care reform should sustain,
not reduce.”

The initial ad, which also features Harrison, began airing today
on national news networks in specific markets and will be broadcast
in others in coming months.

In the ad, Harrison says that enabling seniors “to live safely
and independently in their own homes greatly improves their quality
of life and cuts health care spending. Our nation’s physicians
prescribe power wheelchairs because they know the loss of personal
mobility can lead to painful and costly fall-related injuries and
prematurely force people into expensive nursing homes.

“Together, Medicare, physicians and equipment providers bring
mobility to those needing it most. Medicare’s power mobility
benefit has restored pride and dignity to a generation of Americans
who helped build and protect our nation.

“This is Medicare and America at its best!”

To view the ad and other information on power wheelchairs, go to
www.SupportMobilityNow.com.