Retail HME expert pens new book

WALNUT CREEK, Calif., Nov. 15, 2012—Michael Kuller, RPh, announces that he has launched his latest venture, a book titled The Next Step—Retail Home Medical Equipment (2012, CreateSpace). “There is a lot of interest in home medical equipment with the Baby Boomers aging.,” he said. “With 70 million Baby Boomers in the U.S., and 8,500 of them turning 65 every day—many helping to care for ageing parents—there is a growing demand for home medical equipment to help make their lives easier.”

Kuller founded his fourth home health care business in 2010, a retail home medical equipment store, when he realized that Medicare’s Competitive Bidding Program would have a negative impact on the existing medical equipment businesses and that demand for these products would only be growing larger. He sold his own Medicare medical equipment business earlier this year so he could concentrate on the growth of the retail store.

The Next Step—Retail Home Medical Equipment is a step by step guide to starting up and making a retail home medical equipment business successful, including:

• How to write a business plan
• How to find space
• Obtaining financing
• Product selection
• Inventory management
• Pricing
• Operations
• Hiring and training
• Customer service
• Inside selling
• Branding
• Advertising
• Promotion
• Using the internet
• Outside sales

In addition, he includes his original business plan for use as a guide. He also provides his most recent profit and loss statement with percentages for comparison. “Many people involved in home health care would love to have a business that didn’t rely on third-party insurance payers. With the retail medical equipment store, I am able to utilize my health care and medical equipment knowledge, help customers and get paid cash—no more denials, audits or waiting for payment.”

“Using the information provided in this book, anyone can open a retail home health care store and make it successful,” according to Jack Evans, retail home health care expert. “For those considering a retail home medical equipment business, this book is a must-read.”

Michael Kuller, RPh, is a respiratory/DME industry expert who rates in the top 5 percent of the consultants for the Gerson Lehrman Group. He has spent his entire career in the medical industry, starting in hospital pharmacy before founding one of the first and most successful home infusion therapy companies in the San Francisco Bay area. After serving as vice president for two national home health care companies, he was recruited to a top post at Apria Healthcare. He left to found Allstar Oxygen Services, ranked as the fourth fastest-growing private company in the San Francisco Bay Area between 2000 and 2003 by the San Francisco Business Times. Allstar became the leading private home respiratory/DME company in Northern California. In 2010 he opened Allstar Medical Supply, his retail store. To learn more visit www.allstarmedicalsupply.com. For more information about the book go to www.retailhomemedical.com.