Pride Mobility Rebrands Zero Turn Scooters

EXETER, Penn. (January 29, 2020)—Pride Mobility announced a brand repositioning, creating the Zero Turn Series. Formerly known as the Jazzy Zero Turn Scooter and ZT10 Scooter, these products have been renamed for clarity to the Zero Turn 8 Scooter and the Zero Turn 10 Scooter. The two Zero Turn scooters now make up the Zero Turn Series of scooters, with plans of new products to join in the future.

“As our sales, marketing, and research and development departments looked at how these products were evolving, we realized having a series would better show the consistencies of the two units,” said Renae Storie, vice president of Pride Mobility. “We want to have an extremely defined line between scooters and power chairs and feel it’s important to distinguish the Zero Turn Series products as scooters. However, make no mistake that these scooters are the same products you’ve come to love, but with a fresh spin.”

Adam Fuller, director of Pride Research and Development, noted the importance of the Zero Turn mechanism, which separates the series from other scooters offered by Pride and competitors.

“The Zero Turn Series of scooters are driven by dual motors that allow the outer drive wheel to turn forward as the inner drive wheel turns in reverse, providing an exceptional turning radius,” Fuller said. “The iTurn Technology can provide up to a 30% better turning radius than a similar sized four-wheel scooter. In addition, the dual motors work together to provide a substantial amount of power and traction over a typical scooter.”

For more information on the Zero Turn Series, please click here.