Playmaker CRM Adds Key Leadership Positions

FRANKLIN, Tenn. (November 17, 2017)—PlayMaker CRM announces the addition of Jennifer Artabane as senior director of product and Wayne Gattinella as board member.

PlayMaker CRM, a sales platform for post-acute care, announced today the addition of two key roles within the organization. Jennifer Artabane will serve as senior director of product, and Wayne Gattinella, former CEO and President of WebMD, joins the Board of Directors. “These additions to our company reflect our continued commitment to bringing together the brightest minds in health care and technology to solve the business growth challenges of the post-acute care space,” said John Griscavage, CEO of PlayMaker CRM.

In her role as senior director of product, Artabane will help position PlayMaker CRM and its customers for future success in the changing and dynamic health care industry. “We are delighted to have Jennifer join the team,” said Griscavage. “Her product leadership and insight will ensure that PlayMaker CRM remains at the forefront of innovation for post-acute care providers.”

Most recently, Artabane served as VP, Product for Brooks Bell, Inc., a testing, optimization and personalization consulting and services firm. In this role Artabane was responsible for leading the organization’s nascent software product strategy, planning and development. Prior to Brooks Bell, Artabane served as the VP, Business Operations and Marketing for ReverbNation, where she worked with the product development and marketing teams to build and market solutions and services to assist independent artists advance their careers. Artabane also spent six years working on and leading the ChannelAdvisor Product Management team, specifically responsible for the marketplace integrations and core functionality of the ChannelAdvisor platform.

Artabane earned her MBA from Duke University’s Fuqua School of Business, and her bachelor’s degree in Business Administration from the College of William and Mary.

Also announced today is the addition of Wayne Gattinella to the PlayMaker CRM Board of Directors. Gattinella has played a key leadership role in the success of several game-changing organizations in the digital information space. Prior to joining DoubleVerify in 2012, he was CEO and President of WebMD, the most recognized brand of health and wellness information. Under Gattinella’s 10-year leadership, WebMD significantly expanded its revenues and profitability into one of the world’s preeminent web properties with a market cap over $3 billion. Gattinella held previous management positions in several high growth public companies including Medco Health Solutions, MCI Telecommunications and People PC.

“Wayne has been at the helm of numerous health care technology success stories,” Griscavage adds. “His unique perspective and experience will allow us to effectively manage the growth trajectory that we have been on for the past few years.”

Gattinella holds an MBA from St. Joseph’s University and a BS from Drexel University LeBow College of Business in Philadelphia. He also serves on the Board of Directors for HealthGrades and the Advisory Boards for Drexel University College of Medicine and LeBow College of Business.

Visit playmakercrm.com for more information.