Numotion Acquires SpinLife

BRENTWOOD, Tennessee (July 2, 2021)—Numotion, the nation’s leading and largest provider of products and services that provide mobility, health and personal independence has acquired SpinLIfe.com, a leader in online retail durable medical equipment (DME) for the aging population as well as people living with disabilities. SpinLife, established in 1999 and headquartered in Columbus, Ohio, provides a wide variety of DME categories including scooters, lifts, power and manual wheelchairs, and a growing number of exclusive products as well as other accessibility equipment.

“We are extremely excited to announce the acquisition of SpinLife,” said Mike Swinford, Numotion CEO. “SpinLife has an outstanding reputation in the market and is known for their high-touch product expertise and white-glove customer service. Their unique and innovative retail business model and customer focus are incredible complements to our business and brings together the two market leaders in retail and third-party reimbursed products. This powerful combination enables us to expand our capabilities to better serve more customers with a broader portfolio of products and services.”

“With our combined scale and resources, collectively we will do things that have never been done before in this industry,” said Lisa Stein, SpinLife founder & CEO. “Numotion’s footprint of 150+ brick and mortar locations complement the ecommerce presence, National Service Network and catalog distribution of SpinLife. Together, we will drive speed to market with new products, creative ideas, and innovation that better meet our customers’ changing needs.”

Ms. Stein will be joining the Numotion team as a member of Numotion’s Board of Directors. All SpinLife employees, including assistive technology professionals and product experts, will also join Numotion, and the SpinLife brand will remain in place. Pattiann McAdams will lead the day-to-day operations and management of Numotion’s new retail division.

“We are thrilled to join the Numotion family,” said Pattiann McAdams, Senior Vice President and General Manager, Retail Division. “The opportunity to serve more customers, all while having a greater impact on improving accessibility and inclusion across the communities we serve, is extremely exciting and we look forward to partnering with the Numotion teams to make this happen.”

Fried, Frank, Harris, Shriver & Jacobson LLP and Foley & Lardner LLP acted as legal counsel to Numotion for this transaction. Numotion engaged global professional services firm KPMG to provide due diligence services.