NEW YORK—Cathay Capital announced the launch of ReDream Brands, a new consumer sleep health platform dedicated to helping millions of people achieve better sleep and healthier lives. The platform brings together four of the industry’s most recognized direct-to-consumer brands: cpap.com, The CPAP Shop, Lofta and sleeping.com, creating a platform for cash-pay obstructive sleep apnea (OSA) customers across North America.
The four brands now comprise the ReDream Brands platform. The transactions were supported by a new credit facility led by Twin Brook Capital Partners.
Each brand will continue to operate under its own name and serve its own customer base. Behind these consumer brands, the ReDream Brands platform will operate as a single, integrated business that the company said is designed to bring greater scale, reach and capability to a category that has been underserved by traditional channels. Combined, the brands ship over 700,000 customer orders annually from three warehouses across the East, Central and Western United States.
“Millions of people struggle with health-impacting sleep disorders that too often go undiagnosed or untreated,” said Joe Megibow, CEO of ReDream Brands. “ReDream Brands was created to change that. By bringing together the best brands, talent and capabilities in our industry, we’re building a platform that makes it dramatically easier for consumers to understand their sleep health, access effective treatment and improve their quality of life. We are excited to combine the power of these brands to serve their customers better than they could on their own.”
The ReDream Brands platform said it will continue to invest in each of its brands while expanding shared capabilities across digital engagement, diagnostics, education and long-term customer support. The platform aims to create meaningful benefits for customers, including:
- Expanded reach to the large and largely undiagnosed population of OSA sufferers across North America
- Expanded clinical education and sleep health resources
- Enhanced digital shopping experiences across brands
- Faster national fulfillment and enhanced customer support
- Continued investment in innovation to support the customer sleep journey
- Greater product selection from both leading and emerging manufacturers
“This is an exciting and transformative milestone in launching ReDream Brands, and an important step in serving the tens of millions of people suffering from OSA by focusing on sleep health at scale,” said Mark Woods, partner at Cathay Capital. “Joe and the management team have built an exceptional business centered on serving the customer. Bringing together four premier brands creates a platform with the scale, talent, and resources to lead the next chapter of consumer sleep health.”