PHOENIX (April 27, 2021)—When Medtrade West makes its July 12-14, 2021 Phoenix, Ariz. debut, attendees will get a chance to preview the Expo floor at the Welcome to Phoenix Preview Night. The free event is set for Tuesday, July 13 from 4:30 p.m. to 6:30 p.m.

“We are going to have multiple bars set up, one of which is sponsored by AAHomecare,” says York Schwab, associate show director, Medtrade. “There will be pre-packaged snacks, and it’s designed to be a fun event to open the Expo. Medtrade West is filled with practical knowledge and vital products, but fun is also a worthwhile pursuit. In fact, fun is a recurring theme with me.”

Other companies are currently pondering the remaining bar sponsorships, and those that eventually decide to sponsor will have the bar as close to their booth as possible, if not inside the booth. “I envision attendees getting a glass of beer or wine and taking a preliminary lap around the floor,” Schwab explains. “The Preview Night is a great time to prioritize, chat with exhibitors, and decide which exhibitors are worth a return trip to learn more and possibly develop a lasting relationship.”

Attendees will have the opportunity to pick up a "passport" during the party and get it stamped at participating booths. All completed passports will be put in a tumbler for prize drawings to finish up the night. “It's a new feature and it brings a new energy coming out of COVID-19,” says Sarah Varner, senior marketing director. “It’s a chance to kick off the show in a new and fun way.”

Unlike previous years, the Expo Hall and Conference portions of Medtrade West are completely separate with no time conflicts. July 12 and 13 will feature educational sessions and workshops, and July 14 will be entirely devoted to the Expo Floor from 10:00 a.m. to 4:00 p.m. “On Tuesday, July 13 sessions end at about 4:15 p.m.,” Schwab adds, “so foot traffic will flow naturally into Preview Night.”

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