ATLANTA (October 13, 2020)—Continued developments and uncertainty made it impossible to bring the Medtrade community together safely and successfully in Atlanta this year, but organizers are planning a Virtual Conference Nov. 4-5. 

“While we did consider a virtual exhibit hall, we decided to instead focus on the educational aspects of the show with a vigorous virtual conference,” said Sarah Varner, senior director of marketing. “And we’re looking forward to having an expo in person, when Medtrade West convenes in Phoenix from April 12-14, 2021.”

Surveys and feedback across the event industry include the sentiment that a virtual component, while it can be done well, isn’t a replacement for the real thing. “That face-to-face interaction just can’t be replicated,” Varner adds. “Virtual fatigue is cropping up here and there, so we’ve decided to focus on the educational sessions with relevant and timely content. Sponsorship opportunities will be built around the content so that manufacturers can still get exposure and brand awareness.”

  • Cost for the virtual conference will be $79.
  • There will be 20+ educational sessions that will be viewable live and on-demand.
  • Please look to your inboxes and follow Medtrade on social media as more information becomes available.

The next in-person show is the newly branded and re-located Medtrade West, which is scheduled April 12-14, 2021, at the Phoenix Convention Center in Phoenix, Arizona. Organizers are working with the venue and planning to ensure a productive, safe and healthy event for customers.

“We are grateful to be part of a strong, supportive and resilient HME community,” Varner says. “Your safety and health are of paramount concern to us, and we thank you for your understanding as we all navigate through this challenging time.”

Visit for more information.