SCOTTSDALE, Arizona—Executive Home Care, a provider of in-home health care, announced a new strategic partnership with Mirza, a technology company specializing in providing customized care stipends for working parents.
The partnership aims to address the increasing challenges faced by caregivers, particularly working parents, in their struggle to balance work and home life. Recent statistics show half of working parents without childcare are forced to reduce hours or leave the workforce, and 75% cite cost as their primary childcare stressor, above quality or access.
"We're excited to partner with Mirza to provide our franchisees with a unique solution that will empower them to support their caregivers who are also working parents," said Kevin Porter, Executive Home Care brand president. "This partnership reinforces our commitment to our caregivers, recognizing their valuable work and the sacrifices they make in their personal lives. We believe that helping them meet their childcare needs is not just an investment in their wellbeing, but also a critical step in retaining and nurturing our skilled workforce."
Mirza's platform allows organizations to build, distribute and track caregiving subsidies, offering a personalized and flexible approach to supporting working parents. Its mission aligns with Executive Home Care's commitment to providing comprehensive support to its franchisees and caregivers.
"Working with Executive Home Care is a great opportunity for us to expand our mission of supporting working parents," said Siran Cao, Mirza CEO and co-founder. "Their dedication to their caregivers resonates with our goal of making childcare more accessible and affordable. We're thrilled to provide their franchisees with the resources they need to retain their talented caregivers, ensuring they can continue to provide top-notch care for their clients."
The partnership is set to commence immediately, with Executive Home Care's franchisees gaining access to Mirza's platform and benefits. This move underscores Executive Home Care's continuous commitment to improving the work environment for its caregivers and fostering a supportive community for working parents in the health care industry.