BOCA RATON, Fla. (Sept. 23, 2013)—"I think it's wonderful that 47 states recognized Falls Prevention Awareness Day, established by the National Council on Aging (NCOA)," said Iris Onrot, who knows a lot about falls and their sometimes deadly consequences. She has studied falls and measured and tested their impacts, which led to inventing a simple way for the elderly to significantly diminish the chances of sustaining a hip fracture from falling.

"Seniors need to protect their hips from fractures and there is an unobtrusive hip protection they can wear," said the inventor of ComfiHips hip protectors, the first with an ultra-thin, patented technology that absorbs most of the impact from a fall. 

"We applaud NCOA for educating Americans about the importance of preventing falls, and we wholeheartedly endorse NCOA's recommendations for falls prevention," said Onrot, CEO of Worldwide Ortho, which manufactures the innovative ComfiHips hip fracture protector.  "We are calling for awareness of how important it is to protect against the damage caused by falls when they do occur. Certainly, seniors should take proactive steps to prevent falls and stay independent for as long as possible, but the reality is that falls will happen," Onrot continued.

Onrot developed the conveniently wearable ComfiHips hip protector after she learned one out of four people who fall and break their hips die within the first year. The result is a comfortable undergarment, which is undetectable when worn under everyday clothing, engineered with patented, rigorously tested technology to lower the incidence of fall-related hip fractures.  For more information, visit comfihips.com.