ROSEVILLE, Calif. (June 30, 2022)—Always Best Care Senior Services, a senior care franchise system in the United States, announced it has named Lisa Hafetz to the newly created position of vice president of franchise financial management. In her new role, Hafetz leads the brand’s Performance Group program, giving participating franchise owners best-in-class support and training to strategically grow their business.

“Every business owner in the Always Best Care system is dedicated to delivering the best care to the clients they serve, and our company team is equally dedicated to providing a clear and proven plan that helps them do just that. We have always focused our training and support on a powerful combination of corporate and local professionals working together with a vested interest in our franchisees’ growth,” said Jake Brown, president and CEO of Always Best Care. “Bringing on a financial professional like Lisa who can offer expert business consulting and facilitate the opportunity to network with other franchise owners adds another level to our comprehensive plan for success.”

Prior to joining Always Best Care, Hafetz owned a consulting and coaching business in Florida, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand. Hafetz has extensive experience providing financial education, conducting annual benchmarking and establishing franchisee performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators.

The Performance Group model she is leading first began at Always Best Care in 2017. The program consists of select groups of franchisees who meet regularly to share and create best practices in areas such as operations, marketing and human resources. Providing data from their businesses as a benchmark, these owners strategize together, setting goals and action plans for growth. 

“The Performance Group model at Always Best Care has been a key driver of success for the franchisees who have taken advantage of the opportunity so far, and I look forward to expanding its reach within the system,” said Hafetz. “This level of business planning and analysis is a game-changer for these small business owners.”

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