National Alliance for Care at Home Announces New COO

ALEXANDRIA, Virginia—Steve Landers, CEO of the National Alliance for Care at Home (The Alliance), announced Sherl Brand will join The Alliance as its first chief operating officer (COO) beginning in January 2025.

Brand joins The Alliance—the combined organization of the National Association for Home Care and Hospice and the National Hospice and Palliative Care Organization—with more than three decades in nursing, association management and health care management experience. 

“I am honored and deeply grateful for the opportunity to serve as the chief operating officer of the National Alliance for Care at Home,” Brand said. “I am privileged to have spent my career in our industry working with high quality organizations and a state trade association supporting providers of care in the home, and I look forward to working with The Alliance team to provide the world class education, conferences and resources our members need and deserve. The future is bright for the care at home community. We are stronger together.”

Before joining The Alliance, Brand served as VP for hospice and palliative care at VNS Health, a community-based health care organization. Before that, Brand held senior positions at home health care agencies CareCentrix and VNA Health Group. Additionally, Brand served as chair of the Forum of State Associations for nearly four years, as well as president and CEO of the Home Care Association of New Jersey for seven years. She has served on the board of directors of the National Association for Home Care and Hospice, the Medicaid Partnership for Home-Based Care and the Home Care 100 Advisory Board.

“Sherl’s leadership experience and history of successful management of trade associations and homecare and hospice organizations make her a perfect fit for The Alliance,” Landers said. “I see Sherl as the perfect partner to make sure The Alliance operational team is engaged and organized to ensure our treasured members receive amazing services and support. She has the knowledge and experience to lead our operations during this dynamic time for The Alliance and the care at home movement.