MissionCare Collective Announces Collaboration With Uber for Business

ST. PETERSBURG, Florida—MissionCare Collective announced a collaboration with Uber for Business that will help expand access to transportation and food for the country’s direct care workers. Through CoachUp Care, MissionCare Collective’s workforce engagement and retention platform, providers can now provide Uber Vouchers to help fund Uber rides and Uber Eats orders as ongoing incentives or critical, one-time supports. This initiative aims to help workers overcome barriers that impact attendance, performance and long-term retention, and comes amid a growing crisis in the direct care sector.

According to the 2025 State of the Direct Care Workforce Report, 55% of direct care workers rely on public assistance, and an estimated 32% are on Medicaid. Many lack reliable transportation, struggle with food insecurity and 90% don’t have an active credit card, limiting access to basic resources.

“Our goal is to not only break down barriers that prevent caregivers from showing up—but to measure the long-term impact of solving them,” said Brandi Kurtyka, CEO of MissionCare Collective, the parent company of CoachUp Care. “We’re already seeing a 15%+ increase in 90-day retention where CoachUp Care is deployed. With Uber for Business, we believe we can move the needle even further—especially in environments where providers simply can’t afford to raise wages.”      

Providers, payers and state agencies can soon offer real-time support in the form of vouchers for Uber rides or meal delivery—integrated directly into the CoachUp Care platform which can either be delivered as private or public recognition, proactive outreach or crisis support.
    
The collaboration is designed to scale across health care delivery systems, particularly in home-based and community care settings. The vision is twofold: (1) to provide tangible, real-time support for care workers, and (2) to generate actionable workforce data that ties interventions like transportation and food assistance to retention, workforce capacity and care outcomes.

“Retention isn’t just a staffing issue—it’s a quality metric,” Kurtyka said. “When we keep caregivers longer, we see higher member satisfaction, better star ratings and lower abuse rates. This is about building a system where retention is supported and measurable—and where innovation like this becomes the new standard.”

The new functionality will be available to providers in September through CoachUp Care.