Medtrade 2018 Offers Ample Retail Events and Educational Opportunities

ATLANTA (July 26, 2018)—Providers looking to dip toes into retail waters, or jump in with both feet, will have plenty of opportunities at Medtrade, scheduled for October 15–17, 2018, at the Georgia World Congress Center in Atlanta. Rob Baumhover, director of retail for VGM Group, will be a familiar face during many of the retail-focused events, including a new breakfast session called Rise & Retail, scheduled for Wednesday, October 17, from 7:30 a.m.–9 a.m.

“Members like the opportunity to sit with their peers and us (VGM) in small group settings getting into the weeds of retail best practices,” Baumhover said. “Kevin Gaffney (group show director) liked the idea of doing something like this (Rise & Retail) at Medtrade…and we’re excited at this additional channel to share our expertise with Medtrade attendees.”

The following events/sessions/areas will deal specifically with HME Retail Strategies:

Innovative HME Retail Product Awards: Sponsored by HomeCare Magazine
The purpose of the competition is to recognize products that contribute to providers’ bottom lines though cash sales. Attendees will listen to presentations from representatives of the top eight products (selected by panel of judges) and hear a retail panel discussion of these products. Attendees and judges will then cast their vote to crown three winners. The session is scheduled for Monday, October 15, 1 p.m.–2 p.m.

Educational Sessions in the Retail and Cash Sales Track

• Monday, October 15, 2:15 p.m.–3:45 p.m.
  • Experience Matters: Build and Grow Your Retail Business Brick by Brick
  • Room: C205
• Tuesday, October 16, 2:15 p.m.–3:45 p.m.
  • Retail: Caring for Customers Beyond the Barriers of Insurance
  • Room: C203
• Tuesday, October 16, 4 p.m.–5 p.m.
  • How to Drive Two Trains at Once
  • Room: C209
• Wednesday, Oct 17, 9 a.m.–10 a.m.
  • Stop Complaining About Amazon. You Have the Competitive Advantage
  • Room: C211

Rise & Retail—Breakfast Roundtables
In this new event, sponsored by VGM Retail, attendees will enjoy a hearty breakfast and then rotate through four roundtable discussions of employee training, marketing, products and merchandising. Rise & Retail is scheduled for Wednesday, October 17, 7:30 a.m.—9 a.m. Advance registration is required. See pricing.

Retail Spotlight: Hands-on with Incremental Sales—On the Show Floor
This new area on the show floor will showcase three popular product categories and the complementary items that can generate additional revenue for your business. This event will test merchandising skills. 

Power Lunch

• Wednesday, October 17, 11:45 a.m.–1:15 p.m.
• Sponsored by: VGM
• Moderator: RJ Meyer, senior vice president of Sales, VGM
• Advance registration is required. See pricing.
• There will be several tables for various topics. Attendees must select one table to attend when registering and remain at that table during the event.

Retail Table at Power Lunch
Best-in-class merchandising and in-store marketing ideas
Facilitator: Rob Baumhover, director of VGM Retail
Effective merchandising doesn’t end with product displays. Without signage, print and other marketing materials, you’re stopping short of the finish line. Learn about creating knock-out product displays and how to finish the look with in-store marketing from two retail experts.

Visit medtrade.com for more information and to register.