Marketing & Joint Ventures webinar

WASHINGTON, D.C., Oct. 24, 2012—AAHomecare will offer the “Innovative Marketing and Joint Ventures…Within Legal Parameters” webinar with Jeffrey Baird Oct. 30, 2012, from 2:30-4 p.m. The HME the industry has been hit with breathtaking legislative and regulatory changes. Now more than ever, in order to succeed providers must have an innovative marketing program to enter into strategic joint ventures and relationships with referral sources. In doing so, they must be careful: the CMS contractors (NSC, ZPICs, and accrediting organizations) are aggressively looking at marketing activitie,s and the Department of Justice has jumped into the fray by examining marketing programs under the Medicare anti-kickback statute. Participants will:

• Discuss various type of marketing programs, joint ventures, and relationships that HME providers can legally enter into;
• Learn the legal parameters that must be followed when implementing a marketing program;
• Learn legal parameters that must be followed when entering into joint ventures and arrangements with referral sources; and
• Discuss the Medicare anti-kickback statute, the beneficiary inducement statute, telephone solicitation statute, safe harbors, and OIG fraud alerts.

The fee for a members is $129 and $189 for non-members. Register today for this webinar presented by Jeffrey S. Baird, Esq., Brown & Fortunato, P.C.