LivTech Appoints Samantha McAlister as Chief Customer Officer

KNOXVILLE, Tennessee—LivTech, a provider of healthcare tech solutions specifically designed for senior care, announced the appointment of Samantha McAlister as chief customer officer (CCO). McAlister joins the executive leadership team to spearhead the company’s post-sale strategy, focusing on scaling customer value and driving durable enterprise growth.

“Samantha brings a rare combination of empathy and operational rigor to LivTech,” said Mike Scarbrough, CEO of LivTech. “Her proven ability to align product adoption with client success makes her the ideal leader to elevate our customer journey as we continue to expand our footprint in the vertical technology market.”

In her role as CCO, McAlister will translate these principles into her responsibility for leading the full customer experience at LivTech, from implementation through long-term partnership and growth.  

McAlister joins LivTech following a tenure as chief customer officer at CARET Legal, a business to business software as a service platform for law firms. Before her time at CARET, McAlister spent nearly a decade at Nextech Systems, a provider of healthcare technology for specialty providers. Rising through the ranks to senior vice president of customer experience, she played a pivotal role in the company’s massive scale-up.

McAlister said her commitment to technology is rooted in her early career as a certified nursing assistant (CNA).

“My time as a CNA showed me exactly how administrative burdens can hinder the delivery of quality care,” said McAlister. “Whether it is a healthcare provider or a legal professional, our job is to simplify their workflows so they can focus on their expertise. I am thrilled to join LivTech to continue that mission.”

Beyond her operational duties, McAlister is an advocate for women in technology. She has a history of founding employee resource groups to support female professionals and currently serves on the board of Fe League, an inclusive community focused on peer mentorship and building personal boards of advisors for leaders.