Liftology Launches National Franchise System

SALT LAKE CITY, Utah—Liftology, a national home accessibility company, announced the launch of its national franchise rollout plan. Led by an executive team of industry veterans, Liftology enters the market to and said it aims to redefine how a rapidly expanding aging population can safely, comfortably and independently maintain aging-in-place options.

Liftology delivers a practical, solutions-driven approach to home accessibility. Backed by more than 78 years of combined industry experience, the company combines expert consultation, professional installation and ongoing service with a compassionate, education-first approach.

This rollout plan addresses a critical reality in the shifting longevity economy. According to data from the U.S. Census Bureau and AARP, the age 65+ population generated $12.5 trillion in annual economic activity in 2024, with 75% of those adults explicitly desiring to remain in their current homes as they age. However, maintaining safe independent living options remains a steep structural challenge; more than 14 million older adults report falls each year—resulting in $80 billion in annual medical costs—while the number of family caregivers has surged to 63 million nationwide.

The Liftology Difference

Liftology said it provides a robust infrastructure designed to give its franchise partners a market advantage while prioritizing the human element of care. Franchisees benefit from negotiated national partnerships with manufacturers, competitive equipment pricing, logistics and rapid shipping times for consumers.

Through its growing network of locally owned franchises, Liftology provides a range of personalized mobility solutions. The company’s product portfolio includes stairlifts, wheelchair ramps, residential elevators, patient lifts, transfer equipment, vertical platform lifts, vehicle lifts and more.

Anchored by Those Experienced in the Industry

Liftology’s foundation is built upon decades of dedicated service, guided by its visionary founders:

• David Pazgan (Founder & CEO): An industry expert who recognized that millions of families would eventually face the challenge of helping parents stay home safely. He previously co-founded the first national mobility franchise, successfully scaling that organization to approximately 100 locations across North America and more than $100 million in systemwide revenue.
• Gordon Raney (Founder & Director of Franchisee Development): A veteran of professional services, M&A and consulting, Gordon entered the accessibility sector following a family crisis that left his father temporarily wheelchair-bound in an inaccessible home. Alongside his wife, Jennifer, he built a multi-state mobility franchise, serving thousands of families before an acquisition exit. As a former franchise council president, he brings field-tested operational excellence directly to Liftology’s recruitment pipeline.
• Jennifer Raney (Founder & Director of Franchisee Support): An operational strategist with extensive experience working alongside hospitals, government agencies and commercial clients to ensure new owners seamlessly navigate training, technical certifications and daily localized execution.

A Human-First Approach to Mobility

The central focus appearing across the entire system is “Mobility Made Simple.” The brand is built on a belief that everyone deserves the freedom to live safely and independently in the home they love and the communities they thrive in. Liftology’s leadership said it understands that a physical staircase is not the true problem; the real issue is a loved one missing bedtime stories upstairs, holiday dinners with family or everyday personal independence.

“Accessibility is about people before products,” said David Pazgan, founder & CEO of Liftology. “We don’t sell accessibility products; we help people stay connected to the lives they’ve built. We built Liftology to take everything we’ve learned over two decades of creating the franchise customer experience, support systems and leadership cultures that this industry deserves, distilling it into a brand that pairs absolute technical expertise with a deeply personal, service-oriented heart.”

Vetting Franchisees as Community Leaders

The company’s business model is engineered around active ownership, filtering out absentee investors in favor of hands-on operators who embrace continuous learning, character and long-term accountability, the company said.

“Liftology was never designed for passive ownership,” said Gordon Raney, co-founder and director of Franchisee Development. “Our franchise partners aren’t just business owners; they are community pillars and trusted advisors who build high-performance teams, establish clinical referral relationships,and earn local trust. Our active owners are educators, consultants and advocates who listen first, recommend second and serve always. We know that every installation represents a family standing at a crossroads, and our brand promise is to help those families keep saying ‘yes’ to living life on their own terms.”

Proven Track Record & Strategic National Growth

Liftology has already secured territories across the country, including Little Rock, Arkansas; Jacksonville, Florida; Atlanta, Georgia; Kansas City and St. Louis, Missouri; Charlotte, North Carolina; Philadelphia, Pennsylvania; and Houston, Texas.

As part of its structured national expansion track, Liftology is awarding territories in high-demand strategic growth markets, including multi-territory opportunities across Texas, North Carolina, South Carolina, Ohio, Pennsylvania, Florida and Arizona, alongside numerous single-location opportunities nationwide.

Complete startup investment details, comprehensive franchise fees and special incentive programs for qualified veterans are available upon request through the company’s dedicated franchise development website, goliftology.com.