Liberator Ups Advertising, Revenues

STUART, Fla. — Liberator Medical Holdings reported record
revenue for its first fiscal first quarter ended Dec. 31. Sales for
the three months increased 33.3 percent to $12.2 million compared
to $9.6 million for the same quarter in 2009. Gross profit for the
three months rose 33.1 percent to $7.87 million compared to $5.91
million for the three months in 2009.

The increase was primarily due to an emphasis on the mail-order
supply company’s direct response advertising campaign, according to
a release. Liberator’s advertising expenses increased by $1.1
million, or 135.9 percent, to $1.9 million for the quarter,
compared to the same period in 2009.

“The company has experienced substantial growth over the past
three fiscal years despite the downturn in the U.S. economy. We
have increased sales for eleven consecutive quarters,” President
and CEO Mark Libratore said. “We plan to continue our advertising
efforts over the next twelve months to attract new customers and
expand our operations to service our new and existing customers. We
expect our revenues to continue to grow over the next three
quarters of fiscal year 2011 due to our advertising and marketing
programs.”

The company provides diabetes and general medical supplies,
personal mobility aids and urological, ostomy and mastectomy
products.